Inspired by the health benefits of a daily matcha and armed with nothing but a backpack, our founder Max set out on a mission to find the tastiest tea leaves. This mission took him to the home of matcha, Japan. While he explores the hidden flavours and crafts of Kyoto, he realised that a whole part of Japanese tea-making heritage was disappearing. The population of Japan is ageing, tea farming is very hard work. Tea-masters, in charge of assessing and blending green tea also retire leaving a deep gap of knowledge. Many small lot owners eventually quit and sell their land to big corporations who mass-produce low quality tea.
And it was in the Spring of 2017 that he found a small, family run tea farm in Uji in Kyoto - the oldest, and the best, tea growing region in Japan. Working with an independent farm was crucial for Max, and this seventh-generation family of tea growers aligned with his values perfectly. He has worked closely with them ever since, to produce our very own Good Mood blends of ceremonial grade matcha.